Hello

I’ve spent a few years in tech, the last 12 of which have been focused on UX, product discovery, and scaling design. I started out as a developer, and that technical background still shapes how I approach design. I’m comfortable talking to developers at a level of detail a lot of designers aren’t.

As Head of UX & UI at Playtech Sports, I built and led an international team of eight designers across the UK, Sweden, and Austria. I researched and designed the core sports platform from the ground up against a new technology stack and a newly integrated development team. Much of my time was also spent replacing opinion-based, competitor-led decisions with something more grounded – incorporating research, data and testing into a product culture that hadn’t really had it before.

The work I enjoy most is figuring out how complex products should work before deciding how they should look, and setting up the tools and design systems that let good work scale.

I’ve co-founded a digital agency, led design teams in large businesses, travelled the world, and navigated the early stages of parenthood (with a lot of help from my wife :p) – I’ve learned something useful from every part of it.