ar

work

about

UX & Product leader

I work in the space between product, users, and development teams

25 years in tech, with 15 in UX. Most recently head of UX & UI at Playtech Sports. I have a background in development, which makes the conversations with developers easier.

SELECTED WORK

Design Systems

2024 - 2025

UX & UI Lead

Unifying a fragmented sports product suite: a design library for Playtech sports

Playtech sports manages a complex, global B2B ecosystem. As the product suite expanded, design and development efforts became increasingly fragmented across different platforms.

Design Ops

2024-2025

UX & UI Lead

Speeding up design delivery: a scalable white-label framework for Playtech Sports

As concurrent operator launches grew, the traditional design workflow became an operational bottleneck. Branding turnarounds that took four weeks needed to take days.

Product Design

2024

UX Lead

Optimising betting speed: redesigning the quick bet slip for Playtech Sports

Playtech's quick bet slip was built to accelerate single-selection bets. Users placing accumulators and bet builders were forced into the full slip instead, interrupting the flow, slowing the transaction and hurting conversion.

Front End / UX

2014

UX & Front End Development Lead

Optimising TV UX: an HTML5 framework for flagship set-top box hardware

Oregan Networks needed a modern, performant TV streaming interface on constrained hardware — with a development bottleneck that made even minor UI changes expensive to test.

UX & Design Systems

2024 - 2025

UX & UI Lead

Backoffice CMS redesign: adapting a design system to resolve usability issues

The existing CMS was built with zero design input and functioned primarily as a raw database view, forcing users to administer content through generic drop-down menus and unified lists.

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